Trade Secretss: Travel Weekly

Trade Secrets columns

New customers want fast action from advisorsWhen a potential client reaches out, how fast will you get back to them? Consumer behavior informs us that the answer should be...

A gift that keeps on givingThe idea of children as influencers within a family isn't exactly new. But Signature Travel Network is targeting kids earlier...

On social media, your clients can guide you to the most useful platformsWhile social media is clearly here to stay and is important to clients and travel advisors alike, please don't put all your...

A tunnel to Epic Universe: Do you dig it?Rumors are swirling that Universal Orlando could hire an Elon Musk company to build tunnels connecting its properties. Will...

A look back at predictions pastDid my Preview reporting give insight into where we are today?

A golden age for travel advisor tech toolsIn the past handful of years, the technology space has proliferated, and advisors have their choice of CRMs, itinerary...

Getting advisors on board with booking airThere's a new wave of initiatives and products out there designed to get agents booking clients' flights.

My New Year's resolutions ... for youWhat better time to think about growth than as the calendar turns to a new year? So, I present: Three New Year's resolutions...

Behold, the power of travelWhen I ask seasoned advisors for advice, this is what I hear.

Striking customer service goldLessons on retention, referrals and service -- from my mechanic.

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